One of the responsibilities of running any eCommerce website is to protect its customers and their personal information. An SSL certificate will protect you as well as your customers by making sure that no one can intercept data such as credit card information and passwords. Studies have also shown that consumers usually abandon online orders if the website doesn’t appear secure enough.
SSL Certificates work by encrypting all data that is exchanged between the server that your website is on and the user’s web browser. To do this they use a special combination of keys, a public key which browsers use to encrypt the data before sending it over the network and the private key which is stored securely on the server and is used to decrypt the data. This prevents hackers from stealing sensitive information while in transit.
Google, the most popular internet search engine, has publicly stated that it favours websites which have SSL certificates installed over ones that do not. So, on top of securing your data and protecting your visitors, you are also giving yourself an edge in search results ranking. This could be a potential factor that decides whether your site is in the top three search results or the top ten.
In today’s world cyber attacks are becoming more and more sophisticated and consumers are becoming more and more suspicious. According to a survey conducted by GlobalSign, 77% of website visitors worry that their personal data could be intercepted or misused online. Hence, it is important that your customers trust you – this is where SSL certificates come in.
So what exactly is an SSL certificate? Simply put, it allows for an encrypted, and as a result secure, connection between the visitor’s web browser and your website.
Whether you are running a single-user WordPress blog, or a discussion board with many users, an SSL certificate is essential. It will protect you, the website owner, as well as your users from security issues such as password theft by encrypting the connection so hackers cannot eavesdrop on the data that is being sent to and fro the server.
If you are running PrestaShop, Magento or any other eCommerce application, an SSL certificate is a must. Websites which are equipped with SSL certificates are not only more secure but also more trustworthy. A study has shown that potential customers are more likely to buy a product from a website which has an SSL certificate than from one which does not.
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